The Store
MovieTitle | The Store |
User score | 6.2 |
Release date | Dec 14, 1983 |
Genre | Documentary |
Director | Frederick Wiseman |
Production country | United States of America |
Production companies | Zipporah Films |
Run time | 118 min. |
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.