The Abercrombie Guys: The Dark Side of Cool (movie)
- Production country: GB
- Producer: Edward McGown
- Production companies: BBC
- Genre: Documentary
- Release date: 10/22/2023
- Run time: 93 min.
Movie description
Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.
