The Final Copy of Ilon Specht
MovieTitle | The Final Copy of Ilon Specht |
User score | 0 |
Release date | Jun 10, 2024 |
Genre | Documentary |
Director | Ben Proudfoot |
Production country | United States of America |
Production companies | Breakwater Studios, Traverse32 |
Run time | 18 min. |
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.