The End of the Counter
Movie| Title | The End of the Counter |
| User score | 0 |
| Release date | Nov 1, 2012 |
| Genre | Documentary |
| Director | Laura McGann |
| Production country | Ireland |
| Production companies | Fís Éireann/Screen Ireland |
| Run time | 14 min. |
The End of the Counter captures the moment in 1965 when grocery shopping changed forever. Matt Melia transformed the experience when he put baskets in the hands of Irish housewives and gave them the run of the shop. With the birth of the supermarket, suddenly self-control was a vital commodity!