Generation Like (movie)
- User score: 7
- Production country: United States of America
- Producer: Frank Koughan , Douglas Rushkoff
- Genre: Documentary
- Release date: 2/18/2014
- Run time: 54 min.
Movie description
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
