Adicolor Yellow
MovieTitle | Adicolor Yellow |
User score | 5.4 |
Release date | Apr 4, 2006 |
Genre | Science Fiction |
Director | Neill Blomkamp |
Production country | United Kingdom |
Production companies | RSA Films |
Run time | 4 min. |
Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency Idealogue gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli robotic globe-trotter gone rogue.