The Aroma of Enchantment

Movie
TitleThe Aroma of Enchantment
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Release dateFeb 12, 1992
GenreDocumentary
DirectorChip Lord
Production countryJapan, United States of America
Production companiesElectronic Arts Intermix, Chip Lord Projects
Run time55 min.

In this engaging video essay, Lord explores the Japanese fascination with 1950's American pop culture. The Aroma of Enchantment pointedly notes how America represented the 'abundance of democracy' for a country decimated by war. Unable to revise or reject these anachronistic images, Japan is ironically stuck with empty Elvis in a time of plenty.

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