Peace, little girl

Movie
TitlePeace, little girl
User score

8

Release dateSep 7, 1964
Genre
DirectorSidney Myers
Production countryUnited States of America
Production companiesDoyle Dane Bernbach Advertising, Elliot, Unger and Elliot
Run time1 min.

"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.

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