Love in Action (movie)
- User score: 8.5
- Production country: Greece
- Producer: Nicholas Dimitropoulos
- Production companies: Max Productions, Lacta
- Genre: Drama, Romance, TV Movie
- Release date: 2/14/2010
- Run time: 30 min.
Movie description
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.