Ducati: Beyond the Passion (movie)
- Production country: IT
- Producer: Pablo Benedetti
- Genre: Documentary
- Release date: 6/14/2021
- Run time: 43 min.
Movie description
What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.
