Pink Ribbons, Inc. (movie)

Name: Pink Ribbons, Inc.
Director: Léa Pool
Released: 2011-8-11
Rating: 6.5
Cast: Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love

User score: 6.5
Production country: United States of America, Canada
Producer: Léa Pool
Production companies: ONF | NFB
Genre: Documentary
Budget: $900,000
Revenue: $25,000
Release date: 9/11/2011
Run time: 97 min.

Movie description

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.